Alexis Soubran Insights https://alexisoubran.com/insights/ Revenue systems, performance, AI, measurement, creator commerce and Mexico + LATAM growth notes by Alexis Soubran. en-us Wed, 23 Sep 2026 02:43:00 GMT How to Evaluate Digital Advertising Performance Without Lying to Yourself https://alexisoubran.com/insights/how-to-evaluate-digital-advertising-performance/ https://alexisoubran.com/insights/how-to-evaluate-digital-advertising-performance/ Wed, 23 Sep 2026 02:43:00 GMT hi@alexisoubran.com (Alexis Soubran) Read How to Evaluate Digital Advertising Performance Without Lying to Yourself by Alexis Soubran. Performance, Production and Creators Should Be Planned as One System https://alexisoubran.com/insights/performance-production-creators-one-system/ https://alexisoubran.com/insights/performance-production-creators-one-system/ Wed, 23 Sep 2026 02:43:00 GMT hi@alexisoubran.com (Alexis Soubran) Read Performance, Production and Creators Should Be Planned as One System by Alexis Soubran. From Tactical Metrics to KPIs That Actually Change a Growth Decision https://alexisoubran.com/insights/marketing-kpis-that-matter/ https://alexisoubran.com/insights/marketing-kpis-that-matter/ Wed, 23 Sep 2026 02:43:00 GMT hi@alexisoubran.com (Alexis Soubran) Read From Tactical Metrics to KPIs That Actually Change a Growth Decision by Alexis Soubran. Where Marketing Leaders Should Invest First in AI https://alexisoubran.com/insights/where-marketing-leaders-should-invest-first-in-ai/ https://alexisoubran.com/insights/where-marketing-leaders-should-invest-first-in-ai/ Wed, 23 Sep 2026 02:43:00 GMT hi@alexisoubran.com (Alexis Soubran) Read Where Marketing Leaders Should Invest First in AI by Alexis Soubran. Attribution vs. Money in the Bank: The Data Integrity Test Every CMO Needs https://alexisoubran.com/insights/attribution-vs-money-in-the-bank/ https://alexisoubran.com/insights/attribution-vs-money-in-the-bank/ Wed, 23 Sep 2026 02:43:00 GMT hi@alexisoubran.com (Alexis Soubran) Read Attribution vs. Money in the Bank: The Data Integrity Test Every CMO Needs by Alexis Soubran. Predictive Experimentation: How to Turn Forecasts Into Better Growth Bets https://alexisoubran.com/insights/predictive-experimentation-growth/ https://alexisoubran.com/insights/predictive-experimentation-growth/ Wed, 23 Sep 2026 02:43:00 GMT hi@alexisoubran.com (Alexis Soubran) Read Predictive Experimentation: How to Turn Forecasts Into Better Growth Bets by Alexis Soubran. How to Scale Content With AI Without Diluting the Brand https://alexisoubran.com/insights/ai-content-scalability-brand/ https://alexisoubran.com/insights/ai-content-scalability-brand/ Wed, 23 Sep 2026 02:43:00 GMT hi@alexisoubran.com (Alexis Soubran) Read How to Scale Content With AI Without Diluting the Brand by Alexis Soubran. What I Teach About Growth Intelligence After Running Real Marketing Budgets https://alexisoubran.com/insights/what-i-teach-growth-intelligence/ https://alexisoubran.com/insights/what-i-teach-growth-intelligence/ Wed, 23 Sep 2026 02:43:00 GMT hi@alexisoubran.com (Alexis Soubran) Read What I Teach About Growth Intelligence After Running Real Marketing Budgets by Alexis Soubran. GEO for Brands in Mexico: How LLMs Decide Who to Recommend https://alexisoubran.com/insights/geo-for-brands-mexico-latam/ https://alexisoubran.com/insights/geo-for-brands-mexico-latam/ Wed, 20 May 2026 15:00:00 GMT hi@alexisoubran.com (Alexis Soubran) Read GEO for Brands in Mexico: How LLMs Decide Who to Recommend by Alexis Soubran. Best Fractional CMOs in Mexico for 2026 https://alexisoubran.com/insights/best-fractional-cmos-mexico-2026/ https://alexisoubran.com/insights/best-fractional-cmos-mexico-2026/ Mon, 18 May 2026 15:00:00 GMT hi@alexisoubran.com (Alexis Soubran) Read Best Fractional CMOs in Mexico for 2026 by Alexis Soubran.