Source: https://alexisoubran.com/ [Skip to content](https://alexisoubran.com/#main) Alexis Soubran · Strategy & growth leadership # Revenue systems for Mexico + LATAM. I help global brands enter and scale in the region, connecting market strategy, paid media, creators and measurement to qualified demand. [Book a diagnostic ↗](https://calendly.com/alexis-soubran/contact)[Explore the work](https://alexisoubran.com/#systems) Mexico City · English, Spanish & Italian Alexis Soubran, marketing executive and CEO of Minimalist Agency Alexis SoubranCEO & Partner, Minimalist Agency [About me ↗](https://alexisoubran.com/about/) 10+ yearsoperating growth Mexico + LATAMregional expertise Strategy to executionthrough Minimalist Agency Selected brand & consulting experience Pause motion SharkNinjaAMDBitsoEdenredGeelyIronhackSupermercados MorelosCero FinanceZeekrLynk & CoBushmillsNintendoOnePlusMieleMotorola SharkNinjaAMDBitsoEdenredGeelyIronhackSupermercados MorelosCero FinanceZeekrLynk & CoBushmillsNintendoOnePlusMieleMotorola Co-founder, Tulum Innovation Fest. Explore all brands and projects Selected engagements across my career and Minimalist Agency. Scope and dates vary by project. ### Brands & client projects - Airbnb - AMD - Atelier Central - Bimbo - Bitso - BM Home - BrandQuo - Bright Domino - Broxel - Bushmills - Caltic Consultores - Casa Cuervo - Casillero del Diablo - Cero Finance - Charme - Club de Alta Relojería - Concha y Toro - Cooperativa DAD - Credijusto - Cuida Tu Vista - Easy Jobs App - Ecoce - Edenred - Educa Verde - Einteligent - Equipar - Estatus Seguro - Evolucione - GBM - Geely - Grupo Logisa - Hablo Coreano - hi:hab - HiPP Organic - IKI - Interjet - Ironhack - Joyeros Emblemáticos - Kilpatrick Executive - KiWi - Lifescozul - Lynk & Co - Mi Móvil - Miele - Mixue - Motorola - Net Copiadoras - Nintendo - Novagenic - OnePlus - Outset PR - Pagaloop - Panalia - Petco - Promuevo - Purificación - Reebok - Ridian - Rocket Closet - Royal Canin - Sabadell - SharkNinja - Simmple - Sofamex - Sofía Salud - Stradia - Suzuki - Tecnoweb - Televisa - Temposatis - Thermo Fisher Scientific - Uber Eats - Vest - Z-Unordinary - Zeekr - Zumit ### Independent consulting Supermercados Morelos Consulting project with We Do Marketing. ### Partner campaigns H-E-B through Edenred. Edox through Temposatis / Club de Alta Relojería. ### Venture Tulum Innovation Fest Co-founder. ### Teaching Escuela de Mercadotecnia (EDEM) Colectivo23 / Kätedra Selected work ## Results across creators, acquisition and retail. [All case studies ↗](https://alexisoubran.com/work/) [ SharkNinja↗ 131.3M creator-led views ### Creator commerce across product categories. A connected system for creator storytelling, paid amplification and measurement in Mexico. Consumer goods · Mexico](https://alexisoubran.com/work/sharkninja/) [ Bitso↗ +400% conversion rate ### Mobile acquisition focused on user quality. Google App campaigns and Firebase signals connected acquisition to post-install behavior. Fintech · LATAM](https://alexisoubran.com/work/bitso/) [ AMD↗ 154K high-intent retail clicks ### Paid media connected to retailer intent. A Click eTailer measurement approach across TikTok, Meta and Google. Consumer technology · Mexico](https://alexisoubran.com/work/amd/) Selected outcomes from work operated through Minimalist Agency. Each case documents its scope and results. Engagements ## Start with the decision you need to make. 01 / DIAGNOSE ### Revenue Systems Diagnostic For teams that need to understand where marketing spend, buyer quality and sales signals diverge. - Channel, funnel, creative and CRM review - Measurement gaps and commercial priorities - A 30-day action plan 02 / BUILD ### System Build For a defined market-entry, acquisition, creator commerce or measurement project. - GTM and channel architecture - Creative, tracking and CRM coordination - Experimentation and decision cadence 03 / OPERATE ### Fractional Operator For brands that need embedded senior leadership across strategy, execution and commercial reporting. - Weekly optimization and budget decisions - Coordination with internal teams and partners - Execution support through Minimalist Agency [Discuss your priorities ↗](https://calendly.com/alexis-soubran/contact)[Fractional CMO in Mexico ↗](https://alexisoubran.com/fractional-cmo-mexico/) Speaking & media ## Sharing the work beyond the agency. [Press & references ↗](https://alexisoubran.com/press/) Alexis Soubran holding a microphone on a Merca2.0 panel Merca2.0[Speaking & teaching ↗](https://alexisoubran.com/speaking-teaching/) Alexis Soubran in conversation at the MVS Noticias studio MVS Noticias[Media appearances ↗](https://alexisoubran.com/press/) Cover of Oops, I Bought It by Alexis Soubran Author & educator ## Connecting creator storytelling with performance. My book, Oops, I Bought It: What's Behind Influencer Marketing, documents the Perfluencer Marketing framework: creator strategy, paid amplification and measurement. [Explore the book ↗](https://alexisoubran.com/book/)[Read the framework ↗](https://alexisoubran.com/perfluencer-marketing/) Lecturer at EDEM and practitioner at Colectivo23 / Kätedra. Musician with Cavane. [More about Alexis ↗](https://alexisoubran.com/about/) Client perspectives ## From the people I've worked with. Tuve la oportunidad de colaborar con Alexis y Minimalist durante tres años. Desde el inicio demostró una visión estratégica clara, actitud colaborativa y compromiso excepcional con cada proyecto. Juntos alcanzamos grandes resultados e iniciativas que marcaron una diferencia real para la marca. Anna Sevilla Investor · Portfolio Growth Strategist · Business Advisor Edenred Alexis tiene un profundo entendimiento de las necesidades de negocio y del ecosistema digital. Su dirección estratégica, capacidad colaborativa y enfoque en calidad de proyecto lo convierten en un aliado sólido para equipos que buscan performance real. María Fernanda Vargas Ruiz V. Performance & Growth Marketing · Revenue-Driven Customer Lifecycle GBM Questions & answers ## Before we work together. Engagement models, regional coverage and the approach behind the work. What exactly is a revenue system? A revenue system is the operating layer that connects GTM, paid media, creators, production, CRM, attribution, incrementality, dashboards, and weekly decisions. It is built to answer what is working, why it is working, what deserves more budget, and what should be killed before it wastes another week. How is this different from hiring an agency? An agency usually owns execution. A revenue system owns orchestration: what gets built, how channels interact, which signals matter, how CRM feedback returns to platforms, and how leadership decides every week. Execution can live in-house, through Minimalist Agency, through existing vendors, or across all three. Who is this for? Global brands entering or scaling in Mexico and Latin America, especially ecommerce, consumer tech, automotive, fintech, food, beauty, retail, and B2B teams with serious market-entry or growth pressure. Best fit: teams already spending money but lacking clean signal, governance, or senior local judgment. What is Perfluencer Marketing? Perfluencer Marketing fuses influencer marketing with performance accountability. Creator content is not treated as decoration; it is measured, amplified, tested, and optimized as part of a broader paid media and conversion system. What is the Demand Control Engine? The Demand Control Engine is a framework for governing demand from first impression to CRM recovery. It connects awareness, consideration, conversion, post-lead nurturing, win-back, CRM intelligence, performance governance, and offline signals into one operating loop. What engagement models do you offer? Three. Revenue Systems Diagnostics for fast strategic audits. System Builds for specific market-entry, attribution, creator commerce, or lead qualification projects. Fractional Operator retainers for embedded senior leadership across strategy, media, creators, CRM, and measurement. What markets do you cover? Based in Mexico City. Primary depth in Mexico, Argentina, Colombia, Chile, and Peru. I work with global brands entering LATAM from the United States, Europe, and Asia. Let's talk ## What does your next stage of growth require? Bring your market, commercial target and current measurement gaps. We'll discuss where a diagnostic or engagement could help. [Book a diagnostic ↗](https://calendly.com/alexis-soubran/contact)[WhatsApp · 55 3901 3827](https://wa.me/525539013827)[alexis@minimalist.mx](mailto:alexis@minimalist.mx) For CMOs, country managers and growth leads entering or scaling in Mexico + LATAM. [WhatsApp](https://wa.me/525539013827)