Source: https://alexisoubran.com/press/

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Professional record

# Press and professional references

Selected press coverage, faculty listings, speaking records and authored work documenting Alexis Soubran’s professional background.

This page brings together coverage and institutional references about Alexis Soubran, CEO and partner at Minimalist Agency. Each entry explains what the source documents.

## Press and institutional references

Marketing4eCommerce México · 2026-06-02

### [Alexis Soubran: cómo convertir marketing en un sistema de ingresos medible](https://marketing4ecommerce.mx/alexis-soubran-marketing-sistema-ingresos/)

Interview about his approach to connecting marketing, CRM, sales feedback and budget decisions.

Professional record: Documents his professional focus on marketing measurement and revenue.

Influencer Magazine · 2026-05-23

### [Meet Alexis Soubran: The Mexico City Marketing Strategist Global Brands Are Calling First When They Enter Latin America](https://influencermagazine.uk/2026/05/meet-alexis-soubran-the-mexico-city-marketing-strategist-global-brands-are-calling-first-when-they-enter-latin-america/)

Profile of his work with brands entering Latin America.

Professional record: Identifies him as a Mexico City-based marketing strategist and author.

Minted NYC · 2025-08-04

### [Alexis Soubran’s Strategic Blend of Performance & Influencer Marketing](https://www.mintednyc.com/nyc/alexis-soubrans-strategic-blend-of-performance-influencer-marketing/)

Profile covering the combination of performance and creator marketing.

Professional record: Documents his work and influencer marketing specialization.

Merca2.0 · 2024-11-21

### [CNMD 2024: Performance, Producción e influencers integrado](https://www.merca20.com/cnmd-2024-performance-produccion-e-influencers-integrado/)

Coverage of a congress panel with Minimalist Agency and SharkNinja.

Professional record: Names Alexis Soubran as a panel participant and CEO of Minimalist.

Merca2.0 · 2024-10-03

### [Optimiza tus campañas en el CNMD 2024: Expertos revelarán cómo medir el rendimiento publicitario](https://www.merca20.com/optimiza-tus-campanas-en-el-cnmd-2024-expertos-revelaran-como-medir-el-rendimiento-publicitario/)

Announcement of a panel on digital advertising measurement.

Professional record: Lists Alexis Soubran among the speakers.

Escuela de Mercadotecnia (EDEM) · Publication date not shown

### [Profesores EDEM](https://escuelademercadotecnia.org/profesoresedem/)

Faculty listing including Alexis Soubran.

Professional record: Documents his teaching affiliation and professional biography.

Asociación de Emprendedores de México (ASEM) · Publication date not shown

### [Alexis Soubran](https://asem.mx/entrevistas_asem/alexis-soubran/)

Entrepreneur profile describing his role at Minimalist Agency.

Professional record: Documents his agency leadership and entrepreneurship.

## Media appearances

Alexis Soubran at the MVS Noticias interview table MVS Noticias · studio conversation

## Articles and methodology

These works are authored by Alexis or published by his agency. They provide his own analysis and methodology.

- [ASEM: Cómo saber si tu inversión en marketing digital funciona](https://asem.mx/blog_asem/como-saber-si-tu-inversion-en-marketing-digital-funciona/)

- [ASEM: Cómo construir un pitch poderoso](https://asem.mx/blog_asem/como-construir-un-pitch-poderoso-no-vendas-tu-idea-provoca-que-quieran-sumarse/)

- [Medium: The Death of Big Agency Models](https://medium.com/@alexisoubran/the-death-of-big-agency-models-why-independent-marketing-agencies-are-winning-in-2025-2026-507ae72e4449)

- [Minimalist: congress recap with SharkNinja](https://www.minimalist.mx/blog/minimalist-y-sharkninja-congreso-merca20)

- [Oops, I Bought It: What's Behind Influencer Marketing](https://alexisoubran.com/book/)

## Teaching and speaking

See the [speaking and teaching record](https://alexisoubran.com/speaking-teaching/) for programs and professional participation, and [About Alexis](https://alexisoubran.com/about/) for the full biography.

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