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Speaking · Teaching · Jury

# I teach the systems I use in the work.

Selected public speaking and executive education across performance marketing, analytics, growth intelligence and AI. The emphasis is practical: metrics, capital allocation, experimentation and operating decisions.

Alexis Soubran seated in front of the Merca2.0 congress backdrop Merca2.0

## Selected record

Alexis Soubran on a Merca2.0 congress panel

November 21, 2024

### Merca2.0 National Digital Marketing Congress

Panel speaker in Mexico City on evaluating digital advertising performance, alongside leaders from Minimalist and SharkNinja. Merca2.0 later covered the integrated performance, production and creators discussion.

[Public event coverage →](https://www.merca20.com/optimiza-tus-campanas-en-el-cnmd-2024-expertos-revelaran-como-medir-el-rendimiento-publicitario/)

Kätedra Summit eCommerce and Marketing Digital speaker artwork naming Alexis Soubran, October 24 and 25, 2023 Kätedra · speaker artwork, 2023

2023–2026

### EDEM / Merca2.0 / Kätedra faculty

Teaching across Digital Analytics, CMO, SEO & SEM, ecommerce, short-form video and generative-AI programs. Topics include GA4, LinkedIn and YouTube analytics, ROI, predictive analysis, AI-enabled content and executive AI adoption.

[Digital Analytics faculty reference →](https://www.merca20.com/los-mejores-profesionales-te-capacitaran-en-el-diplomado-digital-analytics-online-de-edem/)

June–July 2026

### Colectivo23 · Growth Intelligence Powered by AI

Practitioner for the module “Crecimiento basado en datos: de métricas tácticas a KPIs clave,” delivered across five live sessions. Also served as a jury member for the cohort Mid Review.

Practitioner + Jury

2026–2027

### Colectivo23 · Predictive Experimentation and Optimization

Invited for additional Growth Intelligence cohorts, including predictive experimentation and optimization content.

Upcoming cohort

May 2026

### Merca2.0 · Generative AI for Content Strategists

Module on scaling content with AI while protecting brand authenticity, advanced personalization, real-time optimization and AI + analytics.

Faculty

October 2026

### EDEM · AI for Marketing Leaders

Executive program covering AI readiness, capital allocation, vendor evaluation, predictive segmentation, market intelligence, media, content, automation and retention.

Scheduled faculty

## Certification signal

Active through February 12, 2027

### TikTok Media Buying Certification

Active professional media-buying credential. The recertification window is open before the current credential expires.

Active

Historical

### Google Ads Apps Certification

Previously held Google Ads Apps Certification. The credential expired in August 2025 and is treated here as historical rather than active.

Expired · not presented as current

## Teaching notes

[Growth intelligence

### What I teach after running real marketing budgets

The principles that keep surviving across sectors and platforms.

](https://alexisoubran.com/insights/what-i-teach-growth-intelligence/)[Performance

### How to evaluate advertising without lying to yourself

Attribution, buyer quality, marginal efficiency and cash economics.

](https://alexisoubran.com/insights/how-to-evaluate-digital-advertising-performance/)[AI

### Where marketing leaders should invest first in AI

A risk-adjusted capital allocation framework.

](https://alexisoubran.com/insights/where-marketing-leaders-should-invest-first-in-ai/)

## Speaking, workshops or executive education.

Topics: marketing measurement, performance, creator commerce, AI adoption, growth intelligence and Mexico/LATAM go-to-market.

[alexis@minimalist.mx](mailto:alexis@minimalist.mx)

[WhatsApp](https://wa.me/525539013827)