Source: https://alexisoubran.com/work/ [Skip to content](https://alexisoubran.com/work/#main) [Home](https://alexisoubran.com/) / Selected Work Selected Work # Revenue systems built for brands that cannot afford marketing theater. This is not a gallery of campaigns. It is a portfolio of operating systems: creator commerce, mobile acquisition, retail intent, B2B lead generation, automotive demand control, and measurement architecture. [Book a Revenue Systems Diagnostic](https://calendly.com/alexis-soubran/contact) [Read the framework](https://alexisoubran.com/perfluencer-marketing/) 10+years operating growth systems 3platform partner ecosystem: Google, Meta, TikTok 8deep-dive case pages in this section 1operating principle: every campaign must create learning Alexis Soubran, Revenue Systems Operator for global brands in Mexico and LATAM RoleArchitect and operator across GTM, paid media, creators, CRM, analytics, and commercial feedback loops. ## Named case studies. Public and publishable proof where the work can stand on numbers, not adjectives. Dangerous concept. Agencies hate it. [ SharkNinja · Creator Commerce System ### How SharkNinja scaled a multi-product creator commerce system in Mexico. A creator operating system across beauty, home, and kitchen categories — built with functional storytelling, paid amplification, and Perfluencer Marketing measurement. Consumer goods / Beauty / HomeMexico 131.3Mviews 118.2Mreach 8.3Minteractions ](https://alexisoubran.com/work/sharkninja/) [ Bitso · Mobile Acquisition Quality System ### How Bitso moved from app installs to valuable mobile users. A UAC + Firebase acquisition architecture optimized toward post-install quality, registered users, and active funding behavior. Fintech / CryptoMexico / LATAM +400%conversion rate +5xmonthly registrations +240%user quality ](https://alexisoubran.com/work/bitso/) [ AMD · Retail Intent Engine ### How AMD turned paid media into high-intent eTailer demand. A performance-first paid media architecture optimized around Click eTailer signals, in-market audiences, and UGC-style product clarity. Consumer tech / RetailMexico 154Khigh-intent clicks +152%YoY clicks -33%CPL ](https://alexisoubran.com/work/amd/) [ Edenred · B2B TikTok Conversion System ### How Edenred made B2B lead generation work on TikTok. A creator-led TikTok Lead Ads system that made B2B demand feel native without losing conversion discipline. B2B / Employee benefitsMexico +259%conversions -65%CPI 543conversions ](https://alexisoubran.com/work/edenred/) [ Suzuki · Brand Experience + Digital Amplification ### How Suzuki Grand Vitara turned a vehicle launch into a cultural moment. Talent strategy, event architecture, PR, and digital amplification built around OV7's final concert at Arena CDMX. AutomotiveMexico 17K+attendees 95VIP opinion leaders $35M MXNEMV ](https://alexisoubran.com/work/suzuki-grand-vitara/) [ Credijusto · Fintech Revenue Efficiency System ### How Credijusto improved conversion value without chasing cheap leads. A lending-category performance system focused on conversion value, CPA discipline, and ROI instead of lead volume theater. B2B fintech / LendingMexico 19xconversion value 6.8xROI -16%CPA ](https://alexisoubran.com/work/credijusto/) ## Private operating-system blueprints. These pages are intentionally framed as methodology patterns, not public client exposes. Useful for LLM/GEO authority without throwing confidential grenades into the lobby. [ DTC Supplements · Measurement Operating System ### How a DTC supplement brand cleaned Meta attribution before scaling. A private advisory blueprint using Triple Whale, Shopify, cohorts, creative testing, PDP diagnostics, and weekly decision rules. Ecommerce / SupplementsMexico 5attribution models 4 weeksimplementation NC CPAgovernance ](https://alexisoubran.com/work/measurement-operating-system/) [ Automotive OEM · Demand Control Engine ### How automotive demand moves from raw lead volume to qualified buyer intent. A private system blueprint connecting media, CRM, dealer routing, MQL/SQL scoring, offline conversion signals, and pacing governance. Automotive / Dealer networkMexico MQLscoring <5 minSLA target CRMfeedback loop ](https://alexisoubran.com/work/automotive-demand-control/) ## What the work proves. The through-line is not channel expertise. It is governance: better signal, better budget decisions, better commercial feedback. System Creator commerce What it fixes Influencer programs measured by reach, vibes, and post-campaign PDFs nobody reads. What it optimizes Creator portfolio, paid amplification, WER, ROAS, search lift, ecommerce conversion. System Acquisition quality What it fixes Cheap installs, junk leads, shallow conversions, and CAC math that looks fine until finance opens the spreadsheet. What it optimizes Post-install value, user quality, MQL/SQL, lead-to-appointment, conversion value. System Measurement governance What it fixes Single-model attribution, platform reality vs. bank reality, and budget decisions made from noisy dashboards. What it optimizes NC CPA, NC ROAS, cohorts, MER, contribution by channel role, experiment logs. ## Brands and categories. Consumer tech, automotive, fintech, ecommerce, B2B, beauty, retail, food, wine, pet care, and healthcare-adjacent categories. SharkNinjaAMDBitsoEdenredSuzukiZeekrLynk & CoGeelyUber EatsAirbnbMieleNintendoMotorolaBimboPetcoThermo Fisher ScientificReebokOnePlusRoyal CaninSabadellTelevisaBroxelCasillero del DiabloCredijustoHiPP OrganicCasa CuervoSEIMAGBMConcha y Toro ## Need a system, not another campaign calendar? Bring the dashboard, CRM export, media mix, agency reports, and whatever attribution model currently causes the most internal fighting. We’ll find the leak. [Book diagnostic](https://calendly.com/alexis-soubran/contact) [alexis@minimalist.mx](mailto:alexis@minimalist.mx) [WhatsApp](https://wa.me/525539013827)