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Bitso · Mobile Acquisition Quality System

# How Bitso moved from app installs to valuable mobile users.

A UAC + Firebase acquisition architecture optimized toward post-install quality, registered users, and active funding behavior.

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Alexis Soubran, architect of the Mobile Acquisition Quality System for Bitso

ScopeFintech / Crypto · Mexico / LATAM

+400%conversion rate

+5xmonthly registrations

+240%user quality

UACarchitecture

## The business problem

Bitso did not just need more app installs. In fintech, cheap acquisition can be fake growth if users never fund, trade, or become active. The real problem was user quality: attracting people likely to complete valuable post-install actions and stay active.

## The system

### 1. Optimize beyond the install

The campaign architecture moved from surface-level acquisition toward post-install events. Registrations, funding probability, and meaningful app behavior became the signal layer.

### 2. UAC + Firebase learning loop

Universal App Campaigns and Firebase were used to train Google's machine learning toward users with higher expected value, not just lower acquisition cost.

### 3. Creative and reporting cadence

The system required constant creative iteration, event-level reporting, and disciplined reading of the gap between volume and quality.

## The results

- +400% conversion rate versus campaigns directed to web.

- +5x monthly registrations.

- +240% improvement in user quality, defined by higher likelihood of funding and activity.

- Google Premier Partner Awards nomination for Best App Campaign in Latin America.

## The operating lesson

Acquisition systems should never worship low CPI. Low-cost installs that do not activate are just expensive confetti. The useful KPI is not volume. It is qualified behavior after the click.

## Related systems

[SharkNinjaCreator Commerce SystemA creator operating system across beauty, home, and kitchen categories — built with functional storytelling, paid amplification, and Perfluencer Marketing measurement.](https://alexisoubran.com/work/sharkninja/)[BitsoMobile Acquisition Quality SystemA UAC + Firebase acquisition architecture optimized toward post-install quality, registered users, and active funding behavior.](https://alexisoubran.com/work/bitso/)[DTC SupplementsMeasurement Operating SystemA private advisory blueprint using Triple Whale, Shopify, cohorts, creative testing, PDP diagnostics, and weekly decision rules.](https://alexisoubran.com/work/measurement-operating-system/)

Client / Category

Bitso
Fintech / Crypto
Mexico / LATAM

System type

Mobile Acquisition Quality System

Operator role

Strategy, performance architecture, measurement logic, creative system design, and decision governance.

Useful for

- CMOs entering Mexico

- Country Managers under revenue pressure

- Growth teams with signal problems

- Brands with too many reports and too few decisions

## Build the operating system behind the number.

Campaigns end. Systems compound. Annoying for agencies. Useful for EBITDA.

[Book diagnostic](https://calendly.com/alexis-soubran/contact) [alexis@minimalist.mx](mailto:alexis@minimalist.mx)

[WhatsApp](https://wa.me/525539013827)