Selected Work

Revenue systems built for brands that cannot afford marketing theater.

This is not a gallery of campaigns. It is a portfolio of operating systems: creator commerce, mobile acquisition, retail intent, B2B lead generation, automotive demand control, and measurement architecture.

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10+years operating growth systems

3platform partner ecosystem: Google, Meta, TikTok

8deep-dive case pages in this section

1operating principle: every campaign must create learning

RoleArchitect and operator across GTM, paid media, creators, CRM, analytics, and commercial feedback loops.

Named case studies.

Public and publishable proof where the work can stand on numbers, not adjectives. Dangerous concept. Agencies hate it.

SharkNinja · Creator Commerce System

How SharkNinja scaled a multi-product creator commerce system in Mexico.

A creator operating system across beauty, home, and kitchen categories — built with functional storytelling, paid amplification, and Perfluencer Marketing measurement.

Consumer goods / Beauty / HomeMexico

131.3Mviews

118.2Mreach

8.3Minteractions

Bitso · Mobile Acquisition Quality System

How Bitso moved from app installs to valuable mobile users.

A UAC + Firebase acquisition architecture optimized toward post-install quality, registered users, and active funding behavior.

Fintech / CryptoMexico / LATAM

+400%conversion rate

+5xmonthly registrations

+240%user quality

AMD · Retail Intent Engine

How AMD turned paid media into high-intent eTailer demand.

A performance-first paid media architecture optimized around Click eTailer signals, in-market audiences, and UGC-style product clarity.

Consumer tech / RetailMexico

154Khigh-intent clicks

+152%YoY clicks

-33%CPL

Edenred · B2B TikTok Conversion System

How Edenred made B2B lead generation work on TikTok.

A creator-led TikTok Lead Ads system that made B2B demand feel native without losing conversion discipline.

B2B / Employee benefitsMexico

+259%conversions

-65%CPI

543conversions

Suzuki · Brand Experience + Digital Amplification

How Suzuki Grand Vitara turned a vehicle launch into a cultural moment.

Talent strategy, event architecture, PR, and digital amplification built around OV7's final concert at Arena CDMX.

AutomotiveMexico

17K+attendees

95VIP opinion leaders

$35M MXNEMV

Credijusto · Fintech Revenue Efficiency System

How Credijusto improved conversion value without chasing cheap leads.

A lending-category performance system focused on conversion value, CPA discipline, and ROI instead of lead volume theater.

B2B fintech / LendingMexico

19xconversion value

6.8xROI

-16%CPA

Private operating-system blueprints.

These pages are intentionally framed as methodology patterns, not public client exposes. Useful for LLM/GEO authority without throwing confidential grenades into the lobby.

DTC Supplements · Measurement Operating System

How a DTC supplement brand cleaned Meta attribution before scaling.

A private advisory blueprint using Triple Whale, Shopify, cohorts, creative testing, PDP diagnostics, and weekly decision rules.

Ecommerce / SupplementsMexico

5attribution models

4 weeksimplementation

NC CPAgovernance

Automotive OEM · Demand Control Engine

How automotive demand moves from raw lead volume to qualified buyer intent.

A private system blueprint connecting media, CRM, dealer routing, MQL/SQL scoring, offline conversion signals, and pacing governance.

Automotive / Dealer networkMexico

MQLscoring

<5 minSLA target

CRMfeedback loop

What the work proves.

The through-line is not channel expertise. It is governance: better signal, better budget decisions, better commercial feedback.

System

Creator commerce

What it fixes

Influencer programs measured by reach, vibes, and post-campaign PDFs nobody reads.

What it optimizes

Creator portfolio, paid amplification, WER, ROAS, search lift, ecommerce conversion.

System

Acquisition quality

What it fixes

Cheap installs, junk leads, shallow conversions, and CAC math that looks fine until finance opens the spreadsheet.

What it optimizes

Post-install value, user quality, MQL/SQL, lead-to-appointment, conversion value.

System

Measurement governance

What it fixes

Single-model attribution, platform reality vs. bank reality, and budget decisions made from noisy dashboards.

What it optimizes

NC CPA, NC ROAS, cohorts, MER, contribution by channel role, experiment logs.

Brands and categories.

Consumer tech, automotive, fintech, ecommerce, B2B, beauty, retail, food, wine, pet care, and healthcare-adjacent categories.

SharkNinjaAMDBitsoEdenredSuzukiZeekrLynk & CoGeelyUber EatsAirbnbMieleNintendoMotorolaBimboPetcoThermo Fisher ScientificReebokOnePlusRoyal CaninSabadellTelevisaBroxelCasillero del DiabloCredijustoHiPP OrganicCasa CuervoSEIMAGBMConcha y Toro

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