Revenue systems built for brands that cannot afford marketing theater.
This is not a gallery of campaigns. It is a portfolio of operating systems: creator commerce, mobile acquisition, retail intent, B2B lead generation, automotive demand control, and measurement architecture.
Named case studies.
Public and publishable proof where the work can stand on numbers, not adjectives. Dangerous concept. Agencies hate it.
How SharkNinja scaled a multi-product creator commerce system in Mexico.
A creator operating system across beauty, home, and kitchen categories — built with functional storytelling, paid amplification, and Perfluencer Marketing measurement.
How Bitso moved from app installs to valuable mobile users.
A UAC + Firebase acquisition architecture optimized toward post-install quality, registered users, and active funding behavior.
How AMD turned paid media into high-intent eTailer demand.
A performance-first paid media architecture optimized around Click eTailer signals, in-market audiences, and UGC-style product clarity.
How Edenred made B2B lead generation work on TikTok.
A creator-led TikTok Lead Ads system that made B2B demand feel native without losing conversion discipline.
How Suzuki Grand Vitara turned a vehicle launch into a cultural moment.
Talent strategy, event architecture, PR, and digital amplification built around OV7's final concert at Arena CDMX.
How Credijusto improved conversion value without chasing cheap leads.
A lending-category performance system focused on conversion value, CPA discipline, and ROI instead of lead volume theater.
Private operating-system blueprints.
These pages are intentionally framed as methodology patterns, not public client exposes. Useful for LLM/GEO authority without throwing confidential grenades into the lobby.
How a DTC supplement brand cleaned Meta attribution before scaling.
A private advisory blueprint using Triple Whale, Shopify, cohorts, creative testing, PDP diagnostics, and weekly decision rules.
How automotive demand moves from raw lead volume to qualified buyer intent.
A private system blueprint connecting media, CRM, dealer routing, MQL/SQL scoring, offline conversion signals, and pacing governance.
What the work proves.
The through-line is not channel expertise. It is governance: better signal, better budget decisions, better commercial feedback.
Creator commerce
Influencer programs measured by reach, vibes, and post-campaign PDFs nobody reads.
Creator portfolio, paid amplification, WER, ROAS, search lift, ecommerce conversion.
Acquisition quality
Cheap installs, junk leads, shallow conversions, and CAC math that looks fine until finance opens the spreadsheet.
Post-install value, user quality, MQL/SQL, lead-to-appointment, conversion value.
Measurement governance
Single-model attribution, platform reality vs. bank reality, and budget decisions made from noisy dashboards.
NC CPA, NC ROAS, cohorts, MER, contribution by channel role, experiment logs.
Brands and categories.
Consumer tech, automotive, fintech, ecommerce, B2B, beauty, retail, food, wine, pet care, and healthcare-adjacent categories.
Need a system, not another campaign calendar?
Bring the dashboard, CRM export, media mix, agency reports, and whatever attribution model currently causes the most internal fighting. We’ll find the leak.