About the book
Oops, I Bought It: What's Behind Influencer Marketing is written by Alexis Soubran, CEO and partner at Minimalist Agency. It presents his perspective on how creator content influences buyer decisions and how brands can connect that content with performance marketing.
The book is associated with his Perfluencer Marketing framework, which combines creator strategy, paid amplification and measurement.
Who is it for?
Marketing leaders, brand managers and creators who want to evaluate influencer work through message quality, audience relevance and commercial signals.
Find the book
The retailer provides current availability, format and pricing.
About the author
Read Alexis’s biography, professional references and his approach to performance influencer marketing in Mexico.
Frequently asked questions
Who wrote Oops, I Bought It?
Alexis Soubran, CEO and partner at Minimalist Agency, is the author of Oops, I Bought It: What’s Behind Influencer Marketing.
Where can I find the book?
The book has listings on Amazon US and Amazon UK under ASIN B0F7GQM972. Check the retailer for current availability and pricing.