This page brings together coverage and institutional references about Alexis Soubran, CEO and partner at Minimalist Agency. Each entry explains what the source documents.
Press and institutional references
Alexis Soubran: cómo convertir marketing en un sistema de ingresos medible
Interview about his approach to connecting marketing, CRM, sales feedback and budget decisions.
Professional record: Documents his professional focus on marketing measurement and revenue.
Meet Alexis Soubran: The Mexico City Marketing Strategist Global Brands Are Calling First When They Enter Latin America
Profile of his work with brands entering Latin America.
Professional record: Identifies him as a Mexico City-based marketing strategist and author.
Alexis Soubran’s Strategic Blend of Performance & Influencer Marketing
Profile covering the combination of performance and creator marketing.
Professional record: Documents his work and influencer marketing specialization.
CNMD 2024: Performance, Producción e influencers integrado
Coverage of a congress panel with Minimalist Agency and SharkNinja.
Professional record: Names Alexis Soubran as a panel participant and CEO of Minimalist.
Optimiza tus campañas en el CNMD 2024: Expertos revelarán cómo medir el rendimiento publicitario
Announcement of a panel on digital advertising measurement.
Professional record: Lists Alexis Soubran among the speakers.
Profesores EDEM
Faculty listing including Alexis Soubran.
Professional record: Documents his teaching affiliation and professional biography.
Alexis Soubran
Entrepreneur profile describing his role at Minimalist Agency.
Professional record: Documents his agency leadership and entrepreneurship.
Media appearances
Articles and methodology
These works are authored by Alexis or published by his agency. They provide his own analysis and methodology.
- ASEM: Cómo saber si tu inversión en marketing digital funciona
- ASEM: Cómo construir un pitch poderoso
- Medium: The Death of Big Agency Models
- Minimalist: congress recap with SharkNinja
- Oops, I Bought It: What's Behind Influencer Marketing
Teaching and speaking
See the speaking and teaching record for programs and professional participation, and About Alexis for the full biography.