I teach the systems I use in the work.
Selected public speaking and executive education across performance marketing, analytics, growth intelligence and AI. The emphasis is practical: metrics, capital allocation, experimentation and operating decisions.
Selected record
Merca2.0 National Digital Marketing Congress
Panel speaker in Mexico City on evaluating digital advertising performance, alongside leaders from Minimalist and SharkNinja. Merca2.0 later covered the integrated performance, production and creators discussion.
Public event coverage →
EDEM / Merca2.0 / Kätedra faculty
Teaching across Digital Analytics, CMO, SEO & SEM, ecommerce, short-form video and generative-AI programs. Topics include GA4, LinkedIn and YouTube analytics, ROI, predictive analysis, AI-enabled content and executive AI adoption.
Digital Analytics faculty reference →Colectivo23 · Growth Intelligence Powered by AI
Practitioner for the module “Crecimiento basado en datos: de métricas tácticas a KPIs clave,” delivered across five live sessions. Also served as a jury member for the cohort Mid Review.
Practitioner + JuryColectivo23 · Predictive Experimentation and Optimization
Invited for additional Growth Intelligence cohorts, including predictive experimentation and optimization content.
Upcoming cohortMerca2.0 · Generative AI for Content Strategists
Module on scaling content with AI while protecting brand authenticity, advanced personalization, real-time optimization and AI + analytics.
FacultyEDEM · AI for Marketing Leaders
Executive program covering AI readiness, capital allocation, vendor evaluation, predictive segmentation, market intelligence, media, content, automation and retention.
Scheduled facultyCertification signal
TikTok Media Buying Certification
Active professional media-buying credential. The recertification window is open before the current credential expires.
ActiveGoogle Ads Apps Certification
Previously held Google Ads Apps Certification. The credential expired in August 2025 and is treated here as historical rather than active.
Expired · not presented as currentTeaching notes
What I teach after running real marketing budgets
The principles that keep surviving across sectors and platforms.
PerformanceHow to evaluate advertising without lying to yourself
Attribution, buyer quality, marginal efficiency and cash economics.
AIWhere marketing leaders should invest first in AI
A risk-adjusted capital allocation framework.
Speaking, workshops or executive education.
Topics: marketing measurement, performance, creator commerce, AI adoption, growth intelligence and Mexico/LATAM go-to-market.
alexis@minimalist.mx