Selected public speaking and executive education across performance marketing, analytics, growth intelligence and AI. The emphasis is practical: metrics, capital allocation, experimentation and operating decisions.
Panel speaker in Mexico City on evaluating digital advertising performance, alongside leaders from Minimalist and SharkNinja. Merca2.0 later covered the integrated performance, production and creators discussion.
Public event coverage →Teaching across Digital Analytics, CMO, SEO & SEM, ecommerce, short-form video and generative-AI programs. Topics include GA4, LinkedIn and YouTube analytics, ROI, predictive analysis, AI-enabled content and executive AI adoption.
Digital Analytics faculty reference →Practitioner for the module “Crecimiento basado en datos: de métricas tácticas a KPIs clave,” delivered across five live sessions. Also served as a jury member for the cohort Mid Review.
Practitioner + JuryInvited for additional Growth Intelligence cohorts, including predictive experimentation and optimization content.
Upcoming cohortModule on scaling content with AI while protecting brand authenticity, advanced personalization, real-time optimization and AI + analytics.
FacultyExecutive program covering AI readiness, capital allocation, vendor evaluation, predictive segmentation, market intelligence, media, content, automation and retention.
Scheduled facultyActive professional media-buying credential. The recertification window is open before the current credential expires.
ActivePreviously held Google Ads Apps Certification. The credential expired in August 2025 and is treated here as historical rather than active.
Expired · not presented as currentThe principles that keep surviving across sectors and platforms.
PerformanceAttribution, buyer quality, marginal efficiency and cash economics.
AIA risk-adjusted capital allocation framework.
Topics: marketing measurement, performance, creator commerce, AI adoption, growth intelligence and Mexico/LATAM go-to-market.
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